Worthless Chiropractic Marketing
We all know that we shouldn't put all our eggs in one basket, but it's amazing how many chiropractors are conducting their chiropractic marketing tactics in this same "dead end" way. When chiropractors spend tons of money on media slots and newspaper ads, they're wasting all their money on forms of media that won't get them what they're looking for. Advertising in this way is so expensive and yields so little results, that you're literally driving money away from your practice instead of towards it. It's almost like these DC's are betting their practices at the local horse race. The odds are truly against you.
In the current economic recession, the old forms of marketing and advertising are not working nearly as well as they used to. Similarly, if you do not have a steady marketing plan in place, you will not be in business that long. One of the major problems I see at the moment is that chiropractors are marketing less now because times are tough when it should be the other way around. Sales and chiropractic marketing are what feed your practice and get you those highly sought after new patients you desire.
You're probably telling yourself that you don't have the money to market your chiropractic practice anymore, and you're wondering how else you can spread the word about your business. The answer is much more exciting than you've imagined, and it's absolutely free to you. So what kind of marketing is this? Well, it's definitely not TV, newspaper ads, magazines, telemarketing, or postcard drops. These are black holes that will cost you a fortune and yield mediocre results.
So how do you move forward when all your money is tied-up in outdated forms of marketing and your chiropractic practices sinks farther into the mud? It's actually easier than you think, and it will cost you nothing at all. Exposing your business to Web 2.0 and social media sites like YouTube, Facebook, and Friendster is absolutely free and it's a veritable goldmine of potential success. Over 50% of the users on these sites is 30 years and older, and that means that your targeted demographic is waiting to hear from you.
When you specifically target your marketing strategy online to people in the right demographic and right location, you are significantly increasing your chances of success and driving many new patients through your doors each month. But you need to begin in the right way! When you're starting to meet people online, and your community is introduced to your chiropractic practice, you need to brand yourself in the right way to get great results. Don't make the same mistakes that others do. You need someone by your side that has experienced success already, and knows how to guide you there as well.
Here's an idea for a strategy that works wonders when done correctly. Get on one of these social media sites and start an account. Then, invite people within a 5 mile radius to be friends, and start communicating with them. These people will begin to learn about you as a person, and then they can learn about you professionally. Taking steps like this will ensure that you'll get phenomenal traffic to your chiropractic website and new patients through your doors.
When you also provide these people useful information online by making videos, you will greatly increase people's awareness of what you do. I can't believe the viral marketing success I achieved by making a video about reliving headaches a while back. My video was viewed by 3,000 people in one week, and that's largely thanks to viral marketing where people view the video and pass it on to friends. Do you see the potential for success and driving people to your website this way?
Hopefully, you can begin to see the massive potential and possibility of these social networks. I've literally been able to rake in a small fortune using these types of chiropractic marketing methods. Again, they are no-cost to you, yet they can yield huge returns and ultimately grow your chiropractic practice to unimaginable heights. Get involved and set-up your accounts on these social networks today so you can learn some innovative and new ways to get your business out into your local community.
In the current economic recession, the old forms of marketing and advertising are not working nearly as well as they used to. Similarly, if you do not have a steady marketing plan in place, you will not be in business that long. One of the major problems I see at the moment is that chiropractors are marketing less now because times are tough when it should be the other way around. Sales and chiropractic marketing are what feed your practice and get you those highly sought after new patients you desire.
You're probably telling yourself that you don't have the money to market your chiropractic practice anymore, and you're wondering how else you can spread the word about your business. The answer is much more exciting than you've imagined, and it's absolutely free to you. So what kind of marketing is this? Well, it's definitely not TV, newspaper ads, magazines, telemarketing, or postcard drops. These are black holes that will cost you a fortune and yield mediocre results.
So how do you move forward when all your money is tied-up in outdated forms of marketing and your chiropractic practices sinks farther into the mud? It's actually easier than you think, and it will cost you nothing at all. Exposing your business to Web 2.0 and social media sites like YouTube, Facebook, and Friendster is absolutely free and it's a veritable goldmine of potential success. Over 50% of the users on these sites is 30 years and older, and that means that your targeted demographic is waiting to hear from you.
When you specifically target your marketing strategy online to people in the right demographic and right location, you are significantly increasing your chances of success and driving many new patients through your doors each month. But you need to begin in the right way! When you're starting to meet people online, and your community is introduced to your chiropractic practice, you need to brand yourself in the right way to get great results. Don't make the same mistakes that others do. You need someone by your side that has experienced success already, and knows how to guide you there as well.
Here's an idea for a strategy that works wonders when done correctly. Get on one of these social media sites and start an account. Then, invite people within a 5 mile radius to be friends, and start communicating with them. These people will begin to learn about you as a person, and then they can learn about you professionally. Taking steps like this will ensure that you'll get phenomenal traffic to your chiropractic website and new patients through your doors.
When you also provide these people useful information online by making videos, you will greatly increase people's awareness of what you do. I can't believe the viral marketing success I achieved by making a video about reliving headaches a while back. My video was viewed by 3,000 people in one week, and that's largely thanks to viral marketing where people view the video and pass it on to friends. Do you see the potential for success and driving people to your website this way?
Hopefully, you can begin to see the massive potential and possibility of these social networks. I've literally been able to rake in a small fortune using these types of chiropractic marketing methods. Again, they are no-cost to you, yet they can yield huge returns and ultimately grow your chiropractic practice to unimaginable heights. Get involved and set-up your accounts on these social networks today so you can learn some innovative and new ways to get your business out into your local community.
About the Author:
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