Top Five Ways to Create Killer Pay Per Click Campaigns
Yahoo, MSN, and Google, with the invention of their pay per click advertising model, also called PPC, have created simple and effective online advertising opportunities. These easy to use systems of advertising have encouraged so many business owners of different sizes to unleash thousands of dollars into online advertising campaigns. But, as often happens online, these PPC advertisers often don't understand just how to create effective PPC campaigns that generate more sales for their companies.
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Utilize your Display URL correctly. Google used to allow advertisers to display whatever URL (website address) they wanted as long as the advertiser had a legitimate landing page URL. No more! Now, you need to have a real URL that links directly to your advertised website. This makes your display URL all the more important. Capitalize the first letter of each keyword in your URL. For instance, my website, www.creative-emarketingsolutions appears like this in my PPC campaigns: www.Creative-eMarketingSolutions.com. It draws the eye and looks sharp in your ad.
4. Use keywords in your first ad line. When you only get four lines in your ad, and one of those lines is your display URL, the first line of your ad is very important. It has to grab the reader's attention and announce to him or her that you've got exactly what they are wanting, and your product or service is superior to all the others.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. Take the time to use Google's Keyword tool to find keywords that are searched for often, but for which little competition exists. The right keywords will determine the prices you pay for your clicks.
1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.
You never know what might make a difference in your CTR or click through rate. Sometimes just switching the text in your second and third lines increases your CTR. Different titles convert differently. Different display URL's convert at varying rates. You'll never know until you run a couple ads in competition against each other. Then, when you've generated enough clicks, you can decide which ad works best, drop the losing ad, and create a new ad.
These five simple tricks will help you dominate in the competitive world of pay per click advertising. If you need assistance creating your own PPC campaigns, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've been helping businesses succeed for years in the PPC arena, and we'd love to help you!
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Utilize your Display URL correctly. Google used to allow advertisers to display whatever URL (website address) they wanted as long as the advertiser had a legitimate landing page URL. No more! Now, you need to have a real URL that links directly to your advertised website. This makes your display URL all the more important. Capitalize the first letter of each keyword in your URL. For instance, my website, www.creative-emarketingsolutions appears like this in my PPC campaigns: www.Creative-eMarketingSolutions.com. It draws the eye and looks sharp in your ad.
4. Use keywords in your first ad line. When you only get four lines in your ad, and one of those lines is your display URL, the first line of your ad is very important. It has to grab the reader's attention and announce to him or her that you've got exactly what they are wanting, and your product or service is superior to all the others.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. Take the time to use Google's Keyword tool to find keywords that are searched for often, but for which little competition exists. The right keywords will determine the prices you pay for your clicks.
1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.
You never know what might make a difference in your CTR or click through rate. Sometimes just switching the text in your second and third lines increases your CTR. Different titles convert differently. Different display URL's convert at varying rates. You'll never know until you run a couple ads in competition against each other. Then, when you've generated enough clicks, you can decide which ad works best, drop the losing ad, and create a new ad.
These five simple tricks will help you dominate in the competitive world of pay per click advertising. If you need assistance creating your own PPC campaigns, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've been helping businesses succeed for years in the PPC arena, and we'd love to help you!
About the Author:
The professionals at Creative eMarketing Solutions work directly with you to help grow your business' online presence. If you have built a website and you need it to make money, Creative eMarketing Solutions is the team you want on your side. Contact our professional staff today for your free website analysis and online marketing recommendations.