Chiropractic Marketing with Social Networks and Video
No one could have guessed how phenomenally successful social networks like YouTube, Facebook, and MySpace would become. The power and potential of these top sites are mind boggling. When in 2005 I began to introduce the power of these sites to chiropractors and show them the impact it could have on their marketing, I knew that web 2.0 could bring all of them phenomenal marketing success in these difficult times. Knowing all this, I still couldn't even fathom the remarkable success that was really still to come.
Discovering how to leverage social media and video marketing for my chiropractic practice was one of the best things that I could've ever done. As many are aware, this type of marketing / advertising is free so there is virtually no risk to the chiropractor. In 2005, I first began meeting and interacting with people from my local community on Myspace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. Then, I began to notice the phone calls and the new patients coming it. I have to say, I was pretty thrilled when this began to happen.
Marketing on social media can yield instant results but it's absolutely phenomenal for positioning yourself in the long-term! It's similar to planting seeds within the community and getting into every nook-and-cranny possible. If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat.
Online video submission is really the powerhouse of chiropractic marketing. It is the basis of my success, and the secrets of it are taught to my students. By making regular videos, you can greatly increase your standing as a chiropractor in the community. When you learn the right tricks and know the appropriate services where you can upload your videos, the potential is amazing. Just a tip: make sure you always compress your video before submitting. Use a program like Windows Movie Maker for PC or iMovie for the Mac.
I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they're not getting junk or spam. They're getting information and support they can trust.
There has never been a better time to begin to learn chiropractic video marketing for your practice. In fact, did you know that over 50% of all online content today is video? More and more folks turn to and search the internet every day for solutions to their aches and pains. If they begin to see you blanket the search engines, this will build social proof just by the sheer number of listings and videos that you have. You can be your own PR machine and untouchable by the competition.
It's truly awesome when you have the ability to give people a tour of your office, so that they can really see where you work and the environment of your practice. I know it sounds funny, but I carry my video camera and tripod with me everywhere, because I'm always inspired by some new idea for an informational video and promo for my chiropractic practice. I've shot videos everywhere! It says something about the success of my practice that I've made promo videos in the office, at home, in the mountains, near oceans, and even in Costa Rica! Wouldn't you like to hear answers about your back pain from someone sitting in a majestic location? Viewers come with me on this journey, and are better able to trust me when I speak to them in the flattering natural light.
It's important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There's no need to outsource your videos because it will cost a lot of money and it's so easy to do yourself.
Make sure you're relaxed and having a good time while making these videos. You want to present yourself as being the warm, professional, and friendly person that you are. That way, people will feel like they know you, and they'll want to stop in to your office and utilize your services.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can't learn any of this from a so-called "guru". When you find the right coach, there's no stopping you!
Discovering how to leverage social media and video marketing for my chiropractic practice was one of the best things that I could've ever done. As many are aware, this type of marketing / advertising is free so there is virtually no risk to the chiropractor. In 2005, I first began meeting and interacting with people from my local community on Myspace. I was literally meeting 50 people every single day which was getting me tons of free traffic exposure very fast. Initially, I was testing and tweaking certain things on my profile for greater conversions and how I was presenting myself. Then, I began to notice the phone calls and the new patients coming it. I have to say, I was pretty thrilled when this began to happen.
Marketing on social media can yield instant results but it's absolutely phenomenal for positioning yourself in the long-term! It's similar to planting seeds within the community and getting into every nook-and-cranny possible. If you set yourself up correctly, you can brand yourself as an authority in whatever specialty you choose and gain trust and credibility with your community. Then, you can keep tabs and consistently build top-of-the-mind awareness with the friends and subscriber lists that you've built. The avalanche occurs after you've amassed several thousand people that you keep in touch with regularly that need you or refer new patients to your chiropractic practice for the conditions that you treat.
Online video submission is really the powerhouse of chiropractic marketing. It is the basis of my success, and the secrets of it are taught to my students. By making regular videos, you can greatly increase your standing as a chiropractor in the community. When you learn the right tricks and know the appropriate services where you can upload your videos, the potential is amazing. Just a tip: make sure you always compress your video before submitting. Use a program like Windows Movie Maker for PC or iMovie for the Mac.
I noticed a while back that videos receive tremendous index status in the major search engines. When you understand the basics of optimization, you can begin to see your material reach top billing as well. When the most highly targeted visitors see your videos and get the link to your website, you officially have the internet working for you and your chiropractic practice 24 hours a day. My new patients said they felt like they already knew me, even before stepping into my office. That says a lot! When I provide new health and chiropractic information over the internet to help and inform people, they sense that they're not getting junk or spam. They're getting information and support they can trust.
There has never been a better time to begin to learn chiropractic video marketing for your practice. In fact, did you know that over 50% of all online content today is video? More and more folks turn to and search the internet every day for solutions to their aches and pains. If they begin to see you blanket the search engines, this will build social proof just by the sheer number of listings and videos that you have. You can be your own PR machine and untouchable by the competition.
It's truly awesome when you have the ability to give people a tour of your office, so that they can really see where you work and the environment of your practice. I know it sounds funny, but I carry my video camera and tripod with me everywhere, because I'm always inspired by some new idea for an informational video and promo for my chiropractic practice. I've shot videos everywhere! It says something about the success of my practice that I've made promo videos in the office, at home, in the mountains, near oceans, and even in Costa Rica! Wouldn't you like to hear answers about your back pain from someone sitting in a majestic location? Viewers come with me on this journey, and are better able to trust me when I speak to them in the flattering natural light.
It's important that you put out 1-2 videos a month as a minimum. This is how you can canvas the search engines and come up in multiple places. You must keep pumping out material so that your position stays strong in search engines. There's no need to outsource your videos because it will cost a lot of money and it's so easy to do yourself.
Make sure you're relaxed and having a good time while making these videos. You want to present yourself as being the warm, professional, and friendly person that you are. That way, people will feel like they know you, and they'll want to stop in to your office and utilize your services.
You need a good coach to teach you the secrets of SEO and chiropractic marketing using web 2.0. When you learn the skills from someone who found success doing the very same thing, you are then perfectly equipped to create your own success and take your chiropractic practice to new heights. You can't learn any of this from a so-called "guru". When you find the right coach, there's no stopping you!
About the Author:
Own the first page of Google and get loads of New Patients with simple video chiropractic marketing. Go to the website http://DCincome.com and see why social media is taking the industry by storm! Learn from the Original social media marketing authority.