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Wanting to hire your next copywriter--one who's truly a professional?

Are you frustrated because you can't seem to find the one that's right for you?

In the next few minutes, I'm going to share with you one of the most important secrets you need to know when hiring a copywriter. I call this a secret because a lot of people don't know that they should be looking for this trait. The other side of this secret is that it won't be very apparent with most other so-called copywriters.

So...what is this secret?

It's this: Not hiring someone who's "just a copywriter."

In other words, you don't just want a copywriter, you want someone who's focus isn't solely on the marketing materials they'll create for you.

You're probably asking, "What do you mean by that?"

From my experience, I know that online or offline (primarily online), there's a lot more that goes into the success of any marketing campaign than just the web copy. Most other copywriters think that the sales copy alone is the magic key. That's not 100% true. While the traditional role of a copywriter is important, it's only a piece of a larger puzzle, and not the whole puzzle in and of itself. What I would encourage you to look for is to find a freelance copywriter who understands marketing, and can develop an entire marketing strategy that meets your objectives.

This is why some of the top website copywriters use the following titles:

Marketing consultant and direct-response copywriter

Freelance copywriter and marketing strategist

Business strategist and professional copywriter

Those 3 combinations are just examples. Of course, there can be many more copywriting- and marketing-related titles, but I think you get the point: These professionals are also focused on creating marketing plans and customer aqusition strategies that make sure their work is used as effectively and efficiently as possible.

In other words, not only will they provide the copywriting you know you need, they can develop the entire marketing strategy that you've been missing. It's this customized strategy, combined with all the other success factors, that will help your business succeed.|Again, the promise of all this is that if you pick a true professional to work with, you'll either be handed a strategy that they think will work for you, or they'll be able to take your marketing plan and create copy that fits perfectly into that plan. | Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.

That's why you need a freelance copywriter who's also a marketing strategist.

Having a strategic understanding of your prospects, your happy customers, and the gap in between them is a critical business trait. Working with a professional who understands the bigger picture can increase the success of your project dramatically, since their experience has given them the know-how to bridge the gap between prospects and customers.

That's why you need a website copywriter who's also a business strategist.

In conclusion, I hope that what was introduced as a "secret" just a few minutes ago is now an apparent necessity. Working with someone who really understands you, your market, and what you're trying to accomplish will dramatically increase the chances of your project's success.