Sure Fire ways to expand your Network with Email Marketing.
In all kinds of business, you need to maintain contact with customers, whether be it product update of feedback survey or conducting promotional campaign, you need to contact your clients.
The invent of online Network Marketing created a gap in the personal touch in marketing. You need to fill up the gap to succeed in Network Marketing
Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.
Email Pro
Here are some sure fire tips to emailing like a professional.
- Who is it from?
You need to identify yourself in your email address so people will be less reluctant to open your email. TUse emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.
The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.
- Main body
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Increase The Effectiveness of Your Email
Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.
- Focus on Branding
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest and truthful in your email subject line. Don't use false information to trick readers into opening the email. It is also a legal requirement to have accurate subject line.
- Instill Urgency
Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Keep to the limit
In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails.
The invent of online Network Marketing created a gap in the personal touch in marketing. You need to fill up the gap to succeed in Network Marketing
Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.
These targeted leads will make up your future sale. They have seen your website, expressed their interest, but have not purchased. So you take their contact and update them of your company, new products, or promotions. This helps them to remember you, like how people think of Pizza Hut when they think of pizzas.
To make people remember you, your company, or website, you can use email marketing to reach out to them. Email Marketing is a powerful way to reach out to your leads, and convert them into potential sales.
Email Pro
Here are some sure fire tips to emailing like a professional.
- Who is it from?
You need to identify yourself in your email address so people will be less reluctant to open your email. TUse emails that shouts your identity e.g. sales@yourcompany.com. Such emails can be created very easily as most hosting plans give you free emails under your website URL.
The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.
- Main body
Quickly identify yourself and the purpose of the message. It will be better if you state who referred you to them. Restrict the use of fancy pictures, keep it business like, or make it in line with the style of your website.
Increase The Effectiveness of Your Email
Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.
- Focus on Branding
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest and truthful in your email subject line. Don't use false information to trick readers into opening the email. It is also a legal requirement to have accurate subject line.
- Instill Urgency
Use time sensitive words or phrases to create a sense of urgency in readers. Use words like, For Limited Time Only, Buy Now, and Whilst Stock Last.
- Entice them
Give readers benefits to open the email in the subject line. E.g. Redeem you Free Gift now! You can also incorporate the urgency to open the email in your subject line.
- Keep to the limit
In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.
- K.I.S.S Keep It Short and Sweet.
Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails.
About the Author:
MLM Absolute is a learning portal for MLMers/ Network & Internet marketers who are sincere in achieving success in the online marketing career. Visit us to know more about Email Marketing, click here to find out more. We bet you will like it!