Write valuable Press Releases for success in your Business
How to write a press release is a major challenge facing both experienced and aspiring PR professionals.
If you're wondering how to write a news-worthy press release, here are some top tips to help.
To get your press release noticed, you should ensure that the release is noteworthy. It should not sound like it is hyped. Instead, it should supply information that would seem like something that has been written by a reporter.
EDIT FOR BREVITY: You probably won't achieve point one on the first go. Rewrite and edit every time. Remember with headlines that 'less is more'; so keep it to five words or less.
DON'T TRY AND BE TOO SMART: Writing headlines for the print medium is a real art form. Leave it to the professionals, namely, newspaper sub-editors. Remember that newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
Next you'll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you'll have a problem even getting the press release accepted.
The press release should be formatted in a reader friendly manner. Always remember that you should write short but meaningful sentences. The paragraphs should be short and easy to read and understand.
Adding your contact information and a brief profile of your company is important as well when writing a news-worthy business press release. This is especially important if editors and readers are not familiar with your company. You'll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.
If you're wondering how to write a news-worthy press release, here are some top tips to help.
To get your press release noticed, you should ensure that the release is noteworthy. It should not sound like it is hyped. Instead, it should supply information that would seem like something that has been written by a reporter.
EDIT FOR BREVITY: You probably won't achieve point one on the first go. Rewrite and edit every time. Remember with headlines that 'less is more'; so keep it to five words or less.
DON'T TRY AND BE TOO SMART: Writing headlines for the print medium is a real art form. Leave it to the professionals, namely, newspaper sub-editors. Remember that newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
Next you'll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you'll have a problem even getting the press release accepted.
The press release should be formatted in a reader friendly manner. Always remember that you should write short but meaningful sentences. The paragraphs should be short and easy to read and understand.
Adding your contact information and a brief profile of your company is important as well when writing a news-worthy business press release. This is especially important if editors and readers are not familiar with your company. You'll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.
About the Author:
One of the best ways that you can advertise, even on a small budget, is to use press releases. Even you understand the process of writing press releases, you just may not have the time. Chris Jonathan helps you create unique press releases for your business and save time as well. Just visit us at http://www.vebmarketing.com/