jeudi 29 janvier 2009

Article Writing; a Great Way to Promote your Website

By Larry Libassi

Writing and submitting articles is one of the most effective means of promoting and improving the search engine rankings of your website. The process is fairly simple. You write articles, forward them to article submission websites, and wait for webmasters looking for content to add them to their websites.

By providing articles other webmasters can use to add content to their websites, you can benefit in three ways. The first is that once your articles appear on enough websites, you will be regarded as an authority on the subject or subjects about which you write.

Benefit number two is that article readers will click on the link in the author's box, resulting in immediate, increased traffic to his or her website.

Last but most important is the potential impact of article writing on your search engine rankings. The more articles picked up by other webmasters, the more links you will have to your site. And, no other single factor has as great a positive impact on your site as the number and quality of sites linking to it.

Be aware that it is the author's box that will describe you and provide the link to your site, so write it as carefully as you write the article itself. The author's box at the end of this article provides a good example and has been very effective for me.

If you adhere to the following guidelines, lots of webmasters will add your articles to their sites, and you'll be well rewarded for your efforts.

1. Write "how to" articles; articles with practical information.

2. Be certain your title creates interest.

3. Webmasters will not add sloppily written, error ridden articles to their websites. Not only should your proofread your article, but you should have someone else do so as well.

4. Be brief. If you can say what you need to 300 words, don't use 500.

5. Be aware of the audience you are trying to reach and give them what they want (or need).

Don't get discouraged if all of your articles aren't picked up by hundreds of sites. The more you write the more you will learn about what kinds of articles are most likely to be well received. So, stay at it and you will almost surely be rewarded for your efforts.

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