Hit The Goals Get The Sale: How To Sell With Article Marketing
To be honest, you're not going to sell much from your aticle marketing efforts unless you fulfill all the goals of an article. You need to achieve each of the goals in every article.
You need to achieve seven main goals to get people to click on your affiliate or website link. First people need to click on your link, then they need to buy from you. This article will outline each of the goals. Subsequent artilces will give you more details.
1. Attract The Attention Of Your Reader.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Have Them Respect You By The Time They Finish The Article.
Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it "maintaining their trance". Robert Collier calls it "staying in step with the conversation going on in their mind" in his Letter Book.
5. Make Sure Your Article Is Worthwhile Reading
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Provide Motivation To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do here is to show them where they can get more information to solve their problem. You always have to ask people to take action. If you don't specifically ask people to do something, most of the time they will not click on your link.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles.
You need to achieve seven main goals to get people to click on your affiliate or website link. First people need to click on your link, then they need to buy from you. This article will outline each of the goals. Subsequent artilces will give you more details.
1. Attract The Attention Of Your Reader.
There are two things to consider in attracting your prospective customer's attention so strongly that they "just have to" read your article. First you need to settle on a topic that your reader is craving to know more about. Second you have to quickly and clearly communicate what your topic will be in the headline and first couple of sentences.
2. Make Sure Your Prospect Reads The Wole Article.
Once you have attracted interest you need to say something that they didn't know before or in a way that they had never heard it before. This is called the "news value" of an article. There's no need for anyone to read your article if you aren't providing any real reason to continue reading.
3. Have Them Respect You By The Time They Finish The Article.
Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it "maintaining their trance". Robert Collier calls it "staying in step with the conversation going on in their mind" in his Letter Book.
5. Make Sure Your Article Is Worthwhile Reading
Reward your prospect for taking the time to read your article. If the reader learns something valuable they will repay you by following your suggestion to click on the recommended affiliate link. The more real value you provide the more responsive your customer will be.
6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.
This is the basis of all successful selling through articles. It's known as pre-selling. You shouldn't be selling directly in your article but you should provide insightful information to help them appreciate the features in the product you will be selling.
7. Provide Motivation To Click On The Link In The Resource Box.
If you have done the previous six steps properly all you have to do here is to show them where they can get more information to solve their problem. You always have to ask people to take action. If you don't specifically ask people to do something, most of the time they will not click on your link.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles.
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