How to Control your Search Engine Rankings
Regardless of what is said on the internet there are several different ways to get good search engine rankings. It is also a lot easier that some people would like you to think. It simply amazes me how many sites are ranked that have no clue what they are doing. The ones that are number one, but it is obvious that they aren't really optimizing for that word. The reason I wrote this is to give you some things that you can focus on to get your site ranked well.
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
So what can you control when it comes to SEO?
- Your title tag " The most important part. I suggest picking 5 keyword phrases that you want to rank high for and then arranging them in a manner that you dont repeat words, but that it is readable.
- The text in your body. Use each phrase that you want to rank for in the body. I don't really care if it is in H1 tags or in Bold. I don't think those carry that much weight. When you want to get from position 2 to 1, maybe, but bold and h1 is not the difference between the 100th position and the first page.
- The actual filenames on your site. Don't put a session id or other things on your URLS, this makes the search engines not be able to find pages that were there before.
- Link Building " You have to have links. The two suggestions I have is to create link bait, something someone will want to link to, or submit articles related to your field. Submitting articles is honestly the only way YOU control how people are linking to you.
There you go, 4 things in your control. If you want to improve your rankings, work on these 4 things always. They are how you get to the top and what is in your control.
The real point here is though there are several factors that can improve your rankings, you have to focus on what you can control. Focusing on things that you do not control is a waste of time. If you have ever heard of six sigma you would be aware of this philosophy.
So what can you control when it comes to SEO?
- Your title tag " The most important part. I suggest picking 5 keyword phrases that you want to rank high for and then arranging them in a manner that you dont repeat words, but that it is readable.
- The text in your body. Use each phrase that you want to rank for in the body. I don't really care if it is in H1 tags or in Bold. I don't think those carry that much weight. When you want to get from position 2 to 1, maybe, but bold and h1 is not the difference between the 100th position and the first page.
- The actual filenames on your site. Don't put a session id or other things on your URLS, this makes the search engines not be able to find pages that were there before.
- Link Building " You have to have links. The two suggestions I have is to create link bait, something someone will want to link to, or submit articles related to your field. Submitting articles is honestly the only way YOU control how people are linking to you.
There you go, 4 things in your control. If you want to improve your rankings, work on these 4 things always. They are how you get to the top and what is in your control.