Stuff You Need for a Great & Profitable Website
The key to internet marketing success is to attract website visitors and convert them into loyal and paying customers. This is accomplished with a variety of strategies and tactics which all begin and end with your website.
Powerful Customer Experiences
A fantastic customer experience is paramount to a great and profitable website. How do you create that fantastic experience? First and foremost, in order to make a decision to buy anything, your customers need to be able to find what theyre looking for quickly and easily. Make sure all your information is right up front and easy to find.
FAQ pages, for example, are a great resource for all those common questions. Shipping charges and easy to find product descriptions are also a must.
A powerful customer experience also includes feeling welcomed and valued " a sense of connection. This can be provided and enhanced by utilizing frequent buyer programs and an about us page to show them who you are and what youre about.
Article Management And CMS
Youve likely heard the term Content is King. Its overused for sure but it still holds true. Content not only provides your website visitors with the information theyre seeking, it helps drive search engine traffic to your site. However, organizing and uploading all of this content can be a full time job if you dont have a content management system to get the job done quickly.
A CMS enables the user to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. This means you dont need to know any programming language to create your website. You can create, schedule, edit and remove pages without spending hours modifying HTML.
Simple Checkout
While a shopping cart may seem like a mere technicality to you, its an integral part of your customers experience. Customers need to know that their information and transaction is secure. They want to know all shipping and sales tax information right up front, and they want a system which lets them manage their cart with relative ease.
A good shopping cart system is imperative for a valuable customer experience and itll make your life easier too with simple reporting procedures and readily accessible sales information and a reasonable pricetag.
Search Functions
In order to make the most of your customers time, and to keep them on your website, make it easy for them to find what they want. Provide a search tool which lets them enter their keyword and find exactly what they need with relative ease. For example if you own a store selling pet clothing, rather than asking your customer to search through pages of products, provide a search tool lets your customer find dog sweaters quickly and easily.
Providing this functional search feature enhances your customers experience as well it provides you with valuable keyword data to incorporate into your marketing strategy and product line decisions.
Search Engine Traffic
SEO, or Search Engine Optimization, is an important part of any profitable business yet it can be complicated without a website builder that handles tagging and linking automatically.
If your website builder also comes with a sitemap feature each time you update your website content, the search engines are automatically notified, saving you tons of time and ensuring your website is getting noticed by the search engines and potential visitors.
Branding
In the competitive world of online business, your branding strategy can certainly help set you apart from your competition. While a logo is important, think about the Nike swish or the colorful eBay lettering, for a small business owner your personality is a large part of your brand. Your personality can be reflected in the content and design on your website.
Creating a great and profitable website starts with a website builder that provides the tools necessary to create a powerful customer experience. Choose your builder wisely, look for one that is easy to use and provides the tools you need to create the business you desire.
Powerful Customer Experiences
A fantastic customer experience is paramount to a great and profitable website. How do you create that fantastic experience? First and foremost, in order to make a decision to buy anything, your customers need to be able to find what theyre looking for quickly and easily. Make sure all your information is right up front and easy to find.
FAQ pages, for example, are a great resource for all those common questions. Shipping charges and easy to find product descriptions are also a must.
A powerful customer experience also includes feeling welcomed and valued " a sense of connection. This can be provided and enhanced by utilizing frequent buyer programs and an about us page to show them who you are and what youre about.
Article Management And CMS
Youve likely heard the term Content is King. Its overused for sure but it still holds true. Content not only provides your website visitors with the information theyre seeking, it helps drive search engine traffic to your site. However, organizing and uploading all of this content can be a full time job if you dont have a content management system to get the job done quickly.
A CMS enables the user to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. This means you dont need to know any programming language to create your website. You can create, schedule, edit and remove pages without spending hours modifying HTML.
Simple Checkout
While a shopping cart may seem like a mere technicality to you, its an integral part of your customers experience. Customers need to know that their information and transaction is secure. They want to know all shipping and sales tax information right up front, and they want a system which lets them manage their cart with relative ease.
A good shopping cart system is imperative for a valuable customer experience and itll make your life easier too with simple reporting procedures and readily accessible sales information and a reasonable pricetag.
Search Functions
In order to make the most of your customers time, and to keep them on your website, make it easy for them to find what they want. Provide a search tool which lets them enter their keyword and find exactly what they need with relative ease. For example if you own a store selling pet clothing, rather than asking your customer to search through pages of products, provide a search tool lets your customer find dog sweaters quickly and easily.
Providing this functional search feature enhances your customers experience as well it provides you with valuable keyword data to incorporate into your marketing strategy and product line decisions.
Search Engine Traffic
SEO, or Search Engine Optimization, is an important part of any profitable business yet it can be complicated without a website builder that handles tagging and linking automatically.
If your website builder also comes with a sitemap feature each time you update your website content, the search engines are automatically notified, saving you tons of time and ensuring your website is getting noticed by the search engines and potential visitors.
Branding
In the competitive world of online business, your branding strategy can certainly help set you apart from your competition. While a logo is important, think about the Nike swish or the colorful eBay lettering, for a small business owner your personality is a large part of your brand. Your personality can be reflected in the content and design on your website.
Creating a great and profitable website starts with a website builder that provides the tools necessary to create a powerful customer experience. Choose your builder wisely, look for one that is easy to use and provides the tools you need to create the business you desire.
About the Author:
Make your content management as simple as point and click with the Easy Boutique Builder. Angie Sandy proudly provides simple and cost-effective options for website owners. There is no HTML required, search engine optimization is a snap and you can add your own products with the built-in shopping cart. Try the site builder demo today.